Longines Watches
Always synonymous with style and
elegance, it is no surprise to find that Longines is the official timekeeper at
Royal Ascot this week.
To celebrate this, we thought that we
would focus on the brand and highlighting a few little known facts about this
watch brand.
Longines is still based in St. Imier where
it has been since 1832 (they are nearly as old as us!). In 1832, under the
horological vision of Auguste Agassiz, the principles of Longines watches were
founded on the cornerstones of tradition, elegance and performance, principles
to which Longines still adhere today.
In 1867, Agassiz’s nephew, purchased a
piece of land in Switzerland known locally as ‘Les Longines’ for his factory, the
Longines watch brand was born and Longines winged hourglass’s logo was
registered. A logo now famous in over 130 counties.
A random nugget of information - the Longines logo is the oldest logo or trademark registered with the World Intellectual Property Organisation (WIPO) and what’s more, it is still in the original form! That is quite impressive!
There are four main collections within
the Longines family; Elegance, Sport, Heritage and Tradition. Each collection
focuses on a different aspect of watch making. Heritage and the Tradition
collections look to the past to draw on historical influences for modern
watches. The watches which form a part of the Elegance collection have one
point in common; style! While the Sport collection focuses on sport and
sporting events and produce a variety of timepieces supporting this.
Come into Gatwards of Hitchin for a look at our extensive Longines collections- there is something for everyone- also check out our Longines online at www.gatwardsofhitchin.co.uk
Gents Longines Watches
Ladies Longines Watches
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